GetFeedback Direct Is Closing Dec 31, 2026. SurveyMonkey Is Not Your Only Way Out.

GetFeedback told customers the Direct platform shuts down on December 31, 2026. If your team runs relational, transactional, NPS, CSAT, CES, or Salesforce-connected surveys through Direct, you have a hard deadline and a CRM full of survey logic that has to land somewhere else.

The path of least resistance points at SurveyMonkey. Momentive owns both products, the sales motion is built, and the upgrade email is already drafting itself. That path takes around 90 days. BuoyForms moves a typical Direct team to live production in 1-2 weeks. Before you sign that renewal, look at what you are buying, what it costs you in time, and whether it fits the work your team does.

One clarification first, because the two product lines get confused constantly: GetFeedback Digital is a separate product and continues to be supported. The closure applies to GetFeedback Direct. If you only run Digital, you have no deadline. The rest of this post is for Direct teams.

What you lose when Direct closes

GetFeedback Direct did a narrow job well. Customer feedback surveys that wrote straight into Salesforce objects, triggered off transactions, and reported through Salesforce dashboards. For teams that lived inside Salesforce, that tight coupling was the whole appeal.

That same coupling is the problem now. Your survey logic, your field mappings, and your reporting all assume a platform with an end date. Migration stopped being a tooling preference and became a risk-management project with a calendar attached. You need three answers before you touch a live link:

• What you are moving to, feature by feature
• How your Salesforce mappings get validated before launch
• How historical responses survive the move

A rushed swap breaks reporting and drops data silently into the wrong Salesforce fields. The deadline is real, and migrating fast and wrong is the worse outcome.

SurveyMonkey is the obvious choice, and the wrong one for most Direct teams

SurveyMonkey solves a different problem than the one you have. It grew up as a market-research platform: large response panels, question banks, statistical analysis, survey science. Powerful if you run research studies. Heavy and expensive if you mainly need branded feedback surveys wired into your CRM.

Three mismatches show up fast for Direct teams.

Price tier. SurveyMonkey puts its Salesforce integration behind the Enterprise tier, and Enterprise is quote-based with no published price. The self-serve plans you can see (Team Advantage at $30/user/month and Team Premier at $92/user/month, both billed annually with a three-user minimum) do not include Salesforce. A GetFeedback Direct team needs the CRM connection, so it lands in the quote-based Enterprise tier by default. You pay a research-platform contract to do CRM-connected feedback collection, a fraction of what the tool is built for.

Scope. GetFeedback Direct was survey-only, and you may have already wanted more: registrations, applications, operational intake, multi-page flows, file uploads. Moving to another survey-only platform locks you back into that ceiling.

The migration happens anyway. Switching to SurveyMonkey is the same rebuild work as switching to anything else. Same field-mapping review, same Salesforce validation, same historical-data decision. You pay the migration cost regardless, so the only question worth asking is what you want to be running on the other side of it.

90 days with SurveyMonkey. 1-2 weeks with BuoyForms.

SurveyMonkey states its own number. Moving from GetFeedback Direct to SurveyMonkey Enterprise takes around 90 days, guided by a dedicated Technical Solutions Manager, with custom training, survey recreation, and account setup support stretched across the quarter.

BuoyForms moves a typical Direct team to a live production migration in 1-2 weeks: surveys rebuilt or imported, the Salesforce integration running in production, historical responses handled, and live links repointed. The speed comes from structure, not corner-cutting. A tight parity review and a sandbox dry-run are what let you cut over with confidence in days instead of months.

The honest caveat: a Direct org with heavy, custom Salesforce mappings or large historical datasets still needs sandbox validation before cutover, which can add time. Most teams do not have that complexity. The ones who do still move faster than a 90-day TSM engagement, because the work is scoped and validated up front rather than spread across a quarter.

What BuoyForms gives a GetFeedback Direct team

BuoyForms keeps the part of GetFeedback that worked and removes the ceiling that did not.

The Salesforce path stays. BuoyForms connects to Salesforce through an OAuth-based integration in the Salesforce Integration Suite. You keep CRM-connected surveys. You validate the mapping against a sandbox before launch, so nothing writes to a live object until you confirm it. That sandbox-first step is the difference between a clean migration and a week of cleanup.

You stop depending on Salesforce for every report. GetFeedback reporting leaned on Salesforce objects and dashboards. Fine if your whole org lives in Salesforce reporting, painful otherwise. BuoyForms ships a built-in analytics dashboard: submission tracking, drop-off visibility, completion trends, and dedicated NPS analytics. Enterprise teams keep the Salesforce path and are no longer trapped behind it for basic form-performance visibility.

One platform covers survey and non-survey work. BuoyForms is a full drag-and-drop builder, not a survey-only tool. NPS and CSAT surveys, registrations, applications, operational forms, multi-page flows, branded embeds on any site, file-upload fields. The work GetFeedback Direct could not hold now lives in one place.

The product has a roadmap. You are moving off a platform because it is closing. The point of the move is to land somewhere actively developed, with focused-flow rendering, theme tokens, and a public API already in production.

How a Direct migration actually runs

This is the part most comparison pages skip, so here is the honest version.

GetFeedback import is available for pilot migrations. An imported survey still needs a parity review: fields, choice options, required states, conditional logic, theme fit, and Salesforce mappings all get checked against the original. Import gets you most of the way; review closes the gap.

Historical responses need their own decision. Export and preserve them today. Assisted import waits until you have approved the mapping, seen dry-run results, and cleared duplicate checks. No historical data moves into Salesforce on a guess.

That sequence is exactly what compresses the timeline. Parity review, Salesforce validation, and historical-data handling run as a scoped implementation, which is why a typical team reaches a live production cutover in 1-2 weeks rather than a 90-day engagement. The form builder itself is self-serve and published: Starter at $0 for 5 forms and 100 submissions a month, Professional at $29, Business at $79. The migration program is scoped on top of that.

Who should make this move

BuoyForms fits if you used GetFeedback Direct for customer feedback and Salesforce-connected surveys, and your data-collection needs have outgrown a survey-only tool. It fits if you want published self-serve pricing instead of a quote process, OAuth-based Salesforce integration instead of a research-platform contract, and one builder for survey and non-survey work.

Stay on the SurveyMonkey path if you need a market-research platform: large panels, question banks, statistical depth. That is a real product for a real use case. For most teams whose Direct setup was CRM-connected feedback, it is more platform, more cost, and the same migration effort for a narrower result.

Start before the deadline forces the decision

You have until December 31, 2026, and the smart move uses that runway instead of spending it. Confirm feature parity, validate your Salesforce mapping in a sandbox, and preserve your response history before you repoint a single live link.